17th ANNUAL EARLY HEARING DETECTION & INTERVENTION MEETING
March 18-20, 2018 • Denver, CO
3/19/2018 | 3:35 PM - 4:05 PM | Physician Decisions to Incorporate EHDI in their Practices: Findings for Outreach Design | Capitol 1
Physician Decisions to Incorporate EHDI in their Practices: Findings for Outreach Design
Physicians are key stakeholders in hearing screening and follow-up, yet information about how they make decisions to incorporate changes related to EHDI into their practices is limited. While the “early adopter” physicians are currently linked to EHDI programs, the “later adopters” are not, making them more difficult to reach. This compilation of findings on various specialties caring for children with suspected hearing loss can help EHDI program directors shape their outreach to the real-life practice needs of medical professionals. In particular, EHDI program managers will learn about ways to:
? Describe the relative numbers and distribution of various specialties involved in EHDI management.
? Name two main ways physicians obtain or test information about innovations in practice
? Describe the dissemination of innovation process as it applies to physicians
? Design electronic outreach to match physicians’ current search patterns
Findings for this presentation have been compiled from marketing sources, health communication science literature, and studies by professional organizations. They have been supplemented by interviews with practicing physicians and others working to shape medical practices. In addition, Diffusion of Innovation Theory will be discussed, which offers a useful theoretical underpinning to unify the findings and serve as a framework for planning individual state outreach programs.
- ? Describe the relative numbers and distribution of various specialties involved in EHDI management.
- ? Name two main ways physicians obtain or test information about innovations in practice
- ? Design electronic outreach to match physicians’ current search patterns
Presentation:
15805_7935SteveRichardson.pdf
Handouts:
Handout is not Available
Transcripts:
15805_7935SteveRichardson.doc
Presenters/Authors
Steve Richardson
(), CDC EHDI, gol8@cdc.gov;
Steve Richardson, MPH is a health educator with over 30 years’ experience including service in a state health department, an academic medical center, private consulting, and for the last ten years, in the EHDI Program at the Centers for Disease Control and Prevention (CDC). He has developed communication campaigns in the areas of maternal and child health, injury prevention, environmental health and risk communication. As a member of CDC’s EHDI program he helps make data truly usable to decision-makers by implementing best clear communication findings. He helps state and federal colleagues apply marketing principles to their health communications, especially with family and professional audiences.
ASHA DISCLOSURE:
Financial -
No relevant financial relationship exist.
Nonfinancial -
No relevant nonfinancial relationship exist.
Jack Levine
(), Kew Gardens Hills Pediatrics, jmlevine@optonline.net;
Dr. Levine is a community based general pediatrician in Queens, NY who has subspecialty certification in Developmental-Behavioral Pediatrics. He was the recipient of a 2008 American Academy of Pediatrics CATCH (Community Access to Child Health) grant and 2012 Healthy People 2020 grant. Dr. Levine is the director of the Center for Autism at Nassau University Medical Center. He is an Assistant Clinical Professor of Pediatrics at Hofstra University School of Medicine and a frequent speaker to both families and professionals. Dr. Levine is a member of the AAP Task Force on Improving the Effectiveness of Newborn Hearing Screening, Diagnosis and Intervention.
ASHA DISCLOSURE:
Financial -
No relevant financial relationship exist.
Nonfinancial -
No relevant nonfinancial relationship exist.