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ABSTRACT INFORMATION
Title: 'Getting Down to Details: Building Awareness Through Social Media ' Track: 1 - EHDI Program Enhancement Keyword(s): social media, promotion, public awareness Learning Objectives: Select an audience/demographics for social media advertising Choose a budget that works for social media advertising Abstract: Getting Down to Details: Building Awareness Through Social Media Track: EHDI Program Enhancement, Information Dissemination and Marketing Authors: Kathrine Gangeri, Ruth Frierson Presenters: Kathrine Gangeri, Ruth Frierson Virginia’s EHDI (VEHDI) program has tested serveral social media outlets including Facebook, YouTube and Pandora radio. VEHDI’s conclusion is that social media not only increases awareness of newborn hearing, but is also a very economical method of information dissemination. This presentation will demonstrate the strategy used in each venue including an overview of advertising on Facebook to get more “Likes” and page views, selecting an advertising budget that works, choosing your target audience, and measuring results. Likewise, many EHDI programs have informative videos to share and this session will discuss utilizing YouTube including advertising in this venue. In 2013, VEHDI tested a Pandora internet radio campaign which resulted in approximately 3000 daily clicks to VEHDI's website, and this presentation will explore the target audience, creative – including landing page, established budget and results. Key words: social media, promotion, public awareness Presentation: This presentation has not yet been uploaded or the speaker has opted not to make the presentation available online. Handouts: Handout is not Available
PRESENTER(S) / AUTHOR(S) INFORMATION
Kathrine Gangeri - Primary Presenter Virginia Department of Health      Credentials: B.S. degree in Marketing Education from Old Dominion University       Ms. Gangeri has spent over 17 years constructing and executing marketing strategies for a diverse array of enterprises in the private and public sectors. She served in marketing management for Anthem Blue Cross and Blue Shield and Capital One. She joined the Virginia Department of Health in 2009 and has lent her marketing expertise to a variety of programs.       ASHA DISCLOSURE: Financial - No relevant financial relationship exist. Nonfinancial - No relevant nonfinancial relationship exist. Ruth Frierson - Co-Presenter Virginia Department of Health      Credentials: Program Manager for Virginia's Early Hearing Detection and Intervention       Ms. Frierson has been with the Virginia Department of Health's EHDI program for over ten years and has served as Virginia's EHDI Program Manager for the past four years.       ASHA DISCLOSURE: Financial - No relevant financial relationship exist. Nonfinancial - No relevant nonfinancial relationship exist.