<< BACK TO AGENDA

ABSTRACT INFORMATION
Title: 'How Physicians Decide to Incorporate EHDI in their Practices: Evidence for Outreach Design' Track: 4-Medical Home Audience: Primary Audience: State Health Department Secondary Audience: Advocacy Group Tertiary Audeince: Non-Profit Agency Keyword(s): physicians, marketing, decision making, communication, outreach Learning Objectives: Describe the relative numbers and distribution of various medical specialties whose members may care for children with hearing loss. Name two main ways physicians obtain or test information about innovations in practice Describe the dissemination of innovation process as it applies to physicians Name three questions physicians ask when evaluating new referral resources Name two current perceptions of primary care physicians regarding the complexity or effectiveness of early hearing testing and intervention. Abstract: State EHDI program managers recognize that physicians are a key component of screening and follow-up programs. But information about how physicians make decisions to incorporate screening and referral into their practices is difficult for program planners to find. Some physicians are very aware of the importance of early detection and are knowledgeable about follow-up. Others may not know about the EHDI process or may not be convinced of the importance of early detection. This lack of knowledge combined with pressures in the medical practice present challenges to state programs. The presentation will cover the relative numbers and distribution of various medical specialties whose members may care for children with hearing loss. In addition, it will highlight ways physicians obtain or test information about innovations in practice and questions physicians ask when evaluating new referral resources. It will also include a review of current perceptions of primary care physicians regarding the complexity or effectiveness of early hearing testing and intervention. Findings for this presentation have been compiled from marketing sources, health science literature, studies by professional organizations and information obtained through interviews with practicing physicians and others working to shape medical practices. This compilation of findings on various specialties caring for children with suspected hearing loss will help program directors shape their outreach to the real-life practice needs of medical professionals. Presentation(s): Not Available Handouts: Not Available
SPEAKER INFORMATION
PRESENTER(S): Stevenson Richardson - CDC-EHDI      Credentials: MPH       Steve Richardson, MPH, is Health Education Specialist with the EHDI program at CDC. Before joining CDC, he served for 14 years as Health Education Consultant with the South Carolina Department of Health and Environmental Control and then worked in communications and training at the University of Virginia Medical Center. His areas of interest include the practical interpretation of findings in marketing and psychology to actual health promotion settings, especially applying diffusion of innovation theory in promoting adoption of early hearing detection and intervention behaviors.   AUTHOR(S): Krista Biernath - Centers for Disease Control and Prevention- EHDI       BIO: Krista R. Biernath, MD Krista R. Biernath is the medical officer with the CDC's EHDI team. Dr. Biernath received an MD in 1993 from Southern Illinois University School of Medicine. She is a board-certified pediatrician specializing in developmental pediatrics. Before joining the CDC-EHDI team, Dr. Biernath served two years as an Epidemic Intelligence Service officer in CDC’s National Center on Injury Prevention and Control. Prior to this, she served as a fellow with CDC's EHDI program. Dr. Biernath completed her pediatrics residency at the Children’s Hospital Medical Center of Akron, Akron, Ohio. She then completed a developmental pediatrics fellowship at Emory University. Stevenson Richardson - CDC-EHDI      Credentials: MPH       BIO: Steve Richardson, MPH, is Health Education Specialist with the EHDI program at CDC. Before joining CDC, he served for 14 years as Health Education Consultant with the South Carolina Department of Health and Environmental Control and then worked in communications and training at the University of Virginia Medical Center. His areas of interest include the practical interpretation of findings in marketing and psychology to actual health promotion settings, especially applying diffusion of innovation theory in promoting adoption of early hearing detection and intervention behaviors.