Title: |
'Getting Down to Details: Building Awareness Through Social Media ' |
Track: |
1 - EHDI Program Enhancement
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Keyword(s): |
social media, promotion, public awareness |
Learning Objectives: |
- Select an audience/demographics for social media advertising
- Choose a budget that works for social media advertising
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Abstract: |
Getting Down to Details: Building Awareness Through Social Media
Track: EHDI Program Enhancement, Information Dissemination and Marketing
Authors: Kathrine Gangeri, Ruth Frierson
Presenters: Kathrine Gangeri, Ruth Frierson
Virginia’s EHDI (VEHDI) program has tested serveral social media outlets including Facebook, YouTube and Pandora radio. VEHDI’s conclusion is that social media not only increases awareness of newborn hearing, but is also a very economical method of information dissemination. This presentation will demonstrate the strategy used in each venue including an overview of advertising on Facebook to get more “Likes” and page views, selecting an advertising budget that works, choosing your target audience, and measuring results. Likewise, many EHDI programs have informative videos to share and this session will discuss utilizing YouTube including advertising in this venue. In 2013, VEHDI tested a Pandora internet radio campaign which resulted in approximately 3000 daily clicks to VEHDI's website, and this presentation will explore the target audience, creative – including landing page, established budget and results.
Key words: social media, promotion, public awareness
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Presentation: |
This presentation has not yet been uploaded or the speaker has opted not to make the presentation available online.
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Handouts: |
Handout is not Available
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